Productive Brainstorming Using Visual Explorer™

Kristy Blackman, VP of HR at Lane Construction send us this application of Visual Explorer™ in a quick brainstorming session that ended two weeks of frustration. Notice how the card sized VE can be used on the spur of the moment using just a table top.

“I thought I would let you know that today we had a very positive outcome utilizing our Visual Explorer™.

We were trying to develop a name and URL for our new “Wellness Program” We’d been trying off and on for a couple of weeks. We had some names but they just weren’t doing it for us. There was not a collective feeling that we had found the right one.

While we were standing around I asked the group that was present today for 15 minutes to brainstorm.

I gathered them in the conference room and spread a deck of the cards face down on the table and asked each to pick one and tell how it related to wellness. We jotted down the key words and phrases that each person used. We then did a second round. We came up with 3 phrases that were better than we had so far, but neither were just right.

Using what was on the board we continued to brainstorm. We bounced some things around and asked questions and someone got a bright idea. We found the perfect program name. Project: Wellness.”

Kristy L. Blackman
Vice President, Human Resources
The Lane Construction Corporation

About Charles J. Palus & David Magellan Horth

Charles J. Palus & David Magellan Horth are Senior Fellows at the Center for Creative Leadership. Many thanks to Steadman Harrison III, CEO of GO, and Senior Associate for the Center for Creative Leadership.
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